What we're dealing with here is the natural progression of things relating to online marketing. All too often people don't know where they are in their career, and they don't know what to do next, even after reading many ebooks, training guides, and articles. The biggest problem that arises out of this issue, is if people don't know where they are, and they don't know what to do next, they can't progress.
● Many marketers find themselves in a situation where either they've spent a lot of their time, or a lot of their money on building their resources, but are still seeing little results in the way of building these resources. The biggest problem that arises out of this issue is they don't know where they stand and what to do next to improve their situation and their business. If they don't know where they are, or what to do next, their progress is blocked, which is a big problem.
● Our aim here is simple. To finally sort out where you stand, and to get you moving forward.
● So lets get started with the first tip I want to give you to assist you. Every resource we’re about to talk about is connected in some way. There are reasons and effects for everything, no matter how out of ordinary or unrelated it might seem.
● The problem with most guides is that they give you enough tips that you can go away and create a product and come away with a few thousand dollars, but leave you wondering how to follow that up, leaving you in the dark and having to buy another guide. That's not what we've done here.
● This is just the first part of showing you exactly where you stand in your field of expertise and more importantly, how much promotion power you have under your belt.
● So, without further ado, let's look at how some of these things pan out, with a clear start to finish, and you'll be able to pick up what I mean about an exponential overview, and how things that grow in one area, can benefit another in a number of ways. Remember, we're not looking at technicalities here and how to pull off each technique. This is a technique all it's own.
● So where do we all start with our businesses?
Stage 1. We know nothing yet, we're total marketing newbies, knowing nothing about promotion, resources, or management, couple that with the fact we have zero contacts, no affiliates, no list, no nothing. Not to worry though, things soon start to look up in Stage 2.
● Stage 2, entering the marketing world. You've bought your first few training guides and learned a few things. You head out and create your first product/site/sales system, follow-up, resource maintenance and affiliate program.
● At this point it's likely you've already met marketers in your chosen field, and if not, you most likely will through your product launch.
● All you've had to do to get to this point is create your product and launch it. There's nothing holding you back or stopping you from doing this right away. Now comes the fun part. After a few JV's and maybe some PPC promotion, the visitors start to roll in. At this point it's important that you know immediately how to gather the five main resource types, their specific roles, and how to use them to grow your business because if you do this right, they will grow themselves without delving into your pockets or taking up masses of your time. Lets look at these resources in detail before we go any further.
● Resource Number 1: Your Own List. The visitors that land on your site and sign up for your products, freebie giveaway, or lead generating system etc. The mainstay of people that you can promote to at no cost to yourself.
● Resource Number 2: Your Affiliate Program. They sign up for your affiliate program and use the resources and knowledge that they've learned to promote your products, and make themselves and you a whole lot of cash.
● Resource Number 3: Your Customers. These are the people that should be kept separate from your standard list who have actually paid money for at least one low priced or entry product of yours. They're important because these are the people we'll be turning into resource 4.
● Resource Number 4: Long Term Customers. These people differ from customers in that they have either purchased multiple products from you, or have purchased a high ticket item. They're willing to spend large amounts of money, and if treated correctly will earn you a lot of cash in exchange for providing them with quality products. They also have a much higher potential than any other resource to be turned into any of the other four resources including resource 5.
● Resource Number 5: Joint Venture Prospects. Spawned from all of the other four resources, joint ventures are going to gain you large, quality amounts of each of the other four resources, and often they'll introduce other joint venture prospects to you.
● Through each of these resources, each one that you build successfully will build the other four in one form or another. Don't set rules and segregate your resources. Keep them separate at all times, but allow them to meet indirectly. What could be more powerful than using everything to build everything else?
● It isn't black and white. Your list isn't just for creating sales, it can be used to pull in further joint venture prospects or attract new affiliates for example. Your joint venture prospects aren't there to make you sales, sales don't make you rich, the resources that give you the power to make these sales are the key. Jv's will build all aspects of your business, from new affiliates, a bigger list, and more joint ventures even.
Check back later for the next segment!
Keith